Every year Potentiate runs a Christmas marketing campaign to show our gratitude for our clients' support and thank them for working with us.
For our 2016 Christmas campaign, we decided to hop on the personalisation video train and create a stop motion video for our clients. For each individual, we customised the video to the key highlights they shared with Potentiate.
The filming of the stop motion took around 2 months with the help from the entire company. Each team helped gather all the key highlights for their clients and props for the video. To speed up the process, we used the program Dragonframe which helps compile the photo frames as we produced each scene.
Once we have filmed all the scenes, we stitched each client's video together using After Effects. With help from our development team, we were able to match each client with their unique video by providing each client with their own unique URL. The video was then distributed via email.
Music by Bensound
