Potentiate participated in Nestlé's Tender for a reboot of a previous research campaign, Compass 2013. The purpose of this campaign was to track trend consumption of their customers.
The Compass Study was undertaken in 2013 and comprised a 260-degree view on consumers, their food and beverage consumption (both Nestlé and non-Nestlé categories), their consumers' needs and level of need satisfaction that consumption delivered. The Study helped Nestlé to size the market, define the competitive landscape and identify opportunities for product innovation.
Nestlé was looking to repeat the Compass study in 2018 to update the market size of food and beverage consumption in and to understand how the competitive landscape is changing.
Compass 1 had some design and access issues which were shared with us and these provided us with objectives to work towards for the next stages of the research.
For the proposal documentation, the team decided to create a responsive website which was built on Webflow. This was a first for Potentiate and it was a proud moment as the turn around for the website was a week, especially when we had to learn Webflow on the fly.
My team also designed a dashboard that helps visualise the data gathered during the research campaign. The dashboard allows them to drill down to specific trends of each category.
