Potentiate participate in the Qantas tender for a Customer and Brand Experience Measurement and Insight program that can help them support their customer strategy.
Qantas Group Customer (QGC) Insights were seeking competitive proposals to deliver an industry-leading, end-to-end research technology platform to support their insights program across the Group. The solution needed to underpin the management and implementation of a variety of surveys and holistically deliver deeper, actionable insights to optimise value from all forms of customer feedback. They were also looking for a panel management capability to support their online communities which have the capability to be integrated into the research technology team.
Across QGC businesses, there is a strategic imperative to adapt and innovate for their customers. The Groups Customer Strategy aims to drive focus and value across the following areas:
For this tender, my team helped with creating graphics for the presentation and also designed and built a demo of a potential Insights Portal for Qantas. The Insight Portal was to represent the overview of each area in the QGC. As part of our solution, we also provide QGC with a deep dive portal on each area, providing survey transcripts, more in-depth metrics and trends. This portal was built in our platform, Flashlight.
